Digital signage is exactly what the name suggests. Companies can advertise themselves, their products or their services digitally in a creative way. Digital advertising displays often use moving images or videos. Sometimes interaction with the viewer is also possible via a touchpad.
Digital signage is not only used in advertising, however. Digital signage can also be used to display menus, entrances and exits or in schools to display timetables or events. No matter what industry you work in, these six benefits of digital signage could convince you to use it for your business:
1. Digital signage advertising display – digital advertising for greater accessibility
Various studies have shown that dynamic advertising achieves greater reachability than static advertising. This means that, particularly in areas where there is a lot of public traffic, as many people as possible can be made aware of your advertising in this way. Digital advertising displays in busy pedestrian zones therefore make your company more accessible than billboards, for example.
2. Digital advertising displays for more flexibility and regular new content
Because you can change the advertising on your advertising display with a single click, you have the opportunity to flexibly play out new or time-limited offers. Digital advertising displays are therefore ideal for companies that regularly have special promotion weeks or where there are other frequent innovations and adjustments. The ability to change wide-ranging promotions within minutes is also a huge time and therefore labor saver.
3. Uniform operation of digital advertising displays
Not only is the operation of digital signage displays and therefore user-friendly and convenient, by networking several displays you can also simultaneously change your changing advertising content everywhere, thus avoiding delays and the resulting loss of potential customers.
4. One-off, but long-term investment in digital advertising displays
If you decide to purchase digital advertising displays, this is a long-term investment. This will save you repeated costs in the form of new posters and the cost of dismantling and re-installing them. Once installed, you can use your digital advertising displays permanently for various advertising purposes.
5. Diverse options in the field of digital signage
By purchasing digital signage displays, you open up a completely new market. Not only can you play with the advertising types images, videos, animations, interactions, you can also make use of times. Analyze customer data to determine which form of advertising achieves the best results at which time. There are virtually no limits to your imagination when using advertising displays in digital format.
6. All the advantages of digital signage together = higher sales
In the advertising industry in particular, the biggest benefit of all the advantages of digital advertising displays mentioned above is probably higher sales. By reaching more customers who are ready to buy and encouraging them to buy through efficient advertising, and by saving costs at the same time, you make the best possible profit. The professionalism and consolidation of your brand name are also factors of digital advertising displays that should not be underestimated.
