Public display: definition and function

Find out everything you need to know about public displays, their areas of application and benefits for companies. A public display is a digital screen that is used in a public place to convey information, advertising or entertainment content to a wide audience.

These displays are usually large in size and often installed in high-traffic areas such as shopping centers, airports, train stations or other public places. Public displays are a specific variant of digital signage displays and therefore also have great benefits for various companies. We at ComPeri would also be happy to equip you with digital signage solutions or other video technology and presentation technology.

 

Uses of public displays

Public displays can be used in a variety of ways and have different uses depending on the company, association or community that uses them. They are most commonly used for the following areas:

Information dissemination: Provision of important information such as timetables, news, weather reports or events.

Advertising purposes: Presentation of advertising content for products and services, often specifically tailored to the environment of the public display and the target group.

Entertainment purposes: Broadcast of videos, music or other entertainment content.

Interaction capability: Some public displays offer interactive functions, such as touchscreens or QR codes, which users can scan to obtain further information or take action.

Public displays in companies: Areas of application

Companies also make use of the principle of public displays. The displays can be used for the following purposes, among others:

• Marketing and advertising: Companies can increase their visibility and address their target groups directly with targeted advertising campaigns on public displays. This is particularly effective in high-traffic areas.
Image building: Companies can strengthen their brand image through creative and appealing content shown on public displays.
• Customer information: Public displays enable companies to inform their customers quickly and efficiently about offers, news and events.
• Engagement: Interactive displays can strengthen customer loyalty by offering users an active role and thus increasing interest and dwell time.
• Efficiency: Public displays offer a flexible and cost-effective way to update content in real time and adapt to changing conditions or new campaigns.
  
  

Public display vs. digital signage display

Public displays, digital signage displays and LED walls are very similar to each other and differ mainly in their area of application and their intended target group. The distinction is therefore not clear-cut. Public displays, for example, are generally used in public places such as shopping centers, airports and train stations, while digital signage displays and LED walls are more often used in smaller environments.

As a result, the target groups usually differ slightly from one another: public displays are as the name suggests aimed at the general public; digital signage displays and LED walls are also often used at a location that includes a specific target group, such as in a museum or a hotel. Since the differences are not clearly definable, public displays and digital signage displays are also often used synonymously.

We at ComPeri are happy to equip you with the appropriate technology for your individual needs. As a long-standing provider of customized solutions in the areas of conference room technology, presentation technology and media technology, we are the optimal contact when it comes to digital signage, public displays and more. Contact us today and we will advise you and take care of the design, installation and maintenance of your technology.