Augmented reality (AR) is a technology that serves to extend the real world with digital information. Augmented reality differs from virtual reality (VR), which creates a completely artificial environment.

As an experienced provider of high-quality media technology that offers comprehensive audio technology, video technology and smart software, we at ComPeri are your contact to inform you about the features of AR. Find out more about the definition, benefits and fields of application of augmented reality here.

Definition of augmented reality

The definition of augmented reality includes the following three essential characteristics:

1. a combination of real and virtual content,
2. an interaction of users with the environment in real time and
3. the location and orientation of virtual objects in the real world.
   
   

Imagine a world in which digital and real elements merge seamlessly. Virtual content, such as animated figures or informative overlays, blend harmoniously into your real environment and appear almost tangible. It seems as if you can interact with this augmented reality in real time - just swipe your hand and the virtual object moves along as if by magic. The virtual elements are perfectly anchored in the real world: a digital arrow points exactly in the direction you need to go and a virtual piece of furniture stands in its place with millimeter precision.

This distinguishes AR from other immersive technologies, such as virtual reality, as it not only creates completely virtual worlds, but also specifically incorporates the real environment or enhances it with digital information.

These unique criteria of AR are also the aspects that make up the diverse field of application of augmented reality. AR is used in numerous different industries to supplement the real world with digital content. For example, AR technology in industry helps to display relevant information directly in the field of vision of training participants during maintenance work and training.

In retail, customers can try out products virtually, such as placing furniture in their home or trying on clothes. Augmented reality can also support surgeons in medicine during operations and enable valuable visualizations. The areas of application are diverse and range from education to entertainment or advertising.

Functionality of augmented reality and relevance of AR glasses

AR systems use cameras, sensors and special software to analyze the real environment and embed virtual content into it with precision. A typical AR setup therefore consists of a camera that records the real environment, a processor that calculates the position and orientation of objects and a display unit that shows the augmented reality. This is where AR glasses, smartphones and tablets are used.

Smartphones and tablets use their camera and displays to show digital elements in the real world. These devices are easily accessible and are well suited for many common AR applications, such as games or navigation. On the other hand, AR glasses are a more advanced option. These special glasses project virtual content directly into the user's field of vision, creating a particularly realistic experience.

Further fields of application for augmented reality

• Industry and manufacturing: Companies use technology solutions such as AR to make maintenance and repair processes more efficient. Technicians receive step-by-step instructions directly in their field of vision, which often leads to faster problem solving and fewer errors.
• Education and museums: Educational institutions use technologies such as augmented reality to make learning content more lively and interactive. High-quality media technology in museums often includes AR to immerse visitors more deeply in the topics through virtual tours, interactive exhibits and historical reconstructions.
• Entertainment and gaming: AR games such as Pokémon GO or immersive experiences in theme parks also combine the real world with playful elements and are enjoying great popularity. This technology is also used in cultural events and interactive art installations.
Technical equipment for restaurants and hotels: In the restaurant and hotel industry, AR applications can provide guests with additional information. Restaurant menus can be visually enhanced using AR so that dishes are displayed virtually. Hotels can use augmented reality to offer interactive city maps or tours that show places of interest or facilities directly in the guest's surroundings.

Augmented reality can therefore already contribute to numerous positive enrichments in various industries and has great potential for further growth. As a provider of media technology, we at ComPeri are the ideal partner for you if you want to equip your company with high-quality and customized technology solutions. We offer you modern and immersive equipment, such as digital signage, high-quality presentation technology and more. We are happy to take care of the design, installation and regular maintenance of your technical equipment.